Viral Twitter video featuring MSU professor reaches 2.7 million views and counting

Viral Twitter video featuring MSU professor reaches 2.7 million views and counting

Just before 2 p.m. on Dec. 5, Missouri State student Sydney Arlt posted a video on her Twitter feed. The tweet with the video read: “My professor threw a party instead of having a final and no one showed up.” My professor threw a party instead of having a final and no one showed up😢💔 pic.twitter.com/knwS3xDfmM — Sydney (@sydneyarlt) December 5, 2018 After the video was posted, it took off and quickly gained views and retweets. One tweet read: “I’m fully in tears what’s his mailing address I’d like to send him a Christmas card.” Another said “Can we PLEASE throw him a party @MissouriState i am so SAD.” Can we PLEASE throw him a party @MissouriState i am so SAD — kwanzi (@K8lynBetz) December 6, 2018 However, as the tweet gained popularity, reaching close to a million views, the truth was revealed in a tweet by Cline himself – the video was set up. It was part of a class project, done by the group of people attending the party in the video. This video was made as part of an assignment in MED130. The point of the assignment is to "go viral" in order to study viralness -- especially as it plays on the emotions in the emotional medium of video. This video was made as part of an assignment in MED130. The point of the assignment is to "go viral" in order to study viralness -- especially as it plays on the emotions in the emotional medium of video.” Arlt said the group thought up the video idea during a brainstorming session for the assignment. Wednesday afternoon, they set up the fake party and filmed the nine-second video. Good on these students.’ But now … s--- just got real for that group because they’re now managing a media property.” Arlt’s group said they wouldn’t change anything, and they’re pleased with the outcome of the video.

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Just before 2 p.m. on Dec. 5, Missouri State student Sydney Arlt posted a video on her Twitter feed.

By 9 p.m. on Dec. 6, the video had 2.7 million views, over 29,000 retweets and over 161,000 likes.

The video opens on a gift bag and cookies in Arlt’s hand, then slowly pans around a mostly empty classroom – a couple students sit at desks with gift bags. Jazzy Christmas music plays in the background.

Finally, the camera focuses on Andrew Cline, a Media, Journalism and Film professor, at the front of the classroom, a pile of gift bags in front of him and a Santa hat on his head. He shakes his head sadly as the video ends.

The tweet with the video read: “My professor threw a party instead of having a final and no one showed up.”

My professor threw a party instead of having a final and no one showed up😢💔 pic.twitter.com/knwS3xDfmM

— Sydney (@sydneyarlt) December 5, 2018

After the video was posted, it took off and quickly gained views and retweets. On Dec. 6, around 10 a.m., the official Missouri State University Twitter account retweeted the video, saying: “Faculty members here care about you. A lot. #GoMaroon.”

Many people responded to the video, expressing sympathy for Cline. One tweet read: “I’m fully in tears what’s his mailing address I’d like to send him a Christmas card.” Another said “Can we PLEASE throw him a party @MissouriState i am so SAD.”

Can we PLEASE throw him a party @MissouriState i am so SAD

— kwanzi (@K8lynBetz) December 6, 2018

However, as the tweet gained popularity, reaching close to a million views, the truth was revealed in a tweet by Cline himself – the video was set up.

It was part of a class project, done by the group of people attending the party in the video. The group includes Arlt, a junior interactive new media major, and her classmates junior journalism major Austin Myers, freshman digital film and TV production major Emma Manning, junior digital film and TV production major Jesse Jannink, sophomore digital film and TV production major Howard Ying and senior journalism major Christian Rehder.

Their assignment, as part of Cline’s fundamentals of media convergence class, was to attempt to create a viral video. And, after years of various groups trying and failing, they’d finally done it.

I am gratified by all the well-wishes. But… This video was made as part of an assignment in MED130. It is fake (many clues). The point of the assignment is to “go viral” in order to study viralness — especially as it plays…

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