Did you know that Instagram is currently one of, if not the, fastest growing social network? The long answer is that Jenn Herman and co. do an outstanding job of walking you through basic setup instructions, all the way through to advanced techniques like the use of Stories, Advertising and Contests. Instagram is more than just photos, and brands that leverage videos will likely see more engagement. How to grow your Instagram audience - including platform conversation, finding fans, and using hashtags.' Advanced Instagram Techniques Instagram Stories - what are they, and how do businesses leverage them? For instance, one of the interesting aspects of Instagram is that whatever photo you decide to share, you can choose to apply a “filter” to it which will change the look of the image in some way. Strategic use of key filters can actually help identify your brand as part of your style! There is a lot of strategy and planning that goes into effective marketing on Instagram.” - Jenn Herman Favorite Quote “Businesses that are truly successful use Instagram as part of their overall mix, not as their entire focus.” - Jenn Herman Final Thoughts & Impressions I have known Jenn Herman for years. She gets Instagram. If you’re interested in seeing real value from Instagram for your business, pick up a copy of Jenn’s book today.
Instagram For Business for dummies – A Review
In September of 1939, world events were moving rapidly and concerns of global conflict were very real. While China and Japan had been fighting for years, Germany had just invaded Poland from the West, while Russia invaded from the East.
Britain prepared for war.
In a radio broadcast in the coming weeks, Winston Churchill spoke to the British people about these events, and expressed how little was understood of Russia’s motives. He famously said, “I cannot forecast to you the action of Russia. It is a riddle, wrapped in a mystery, inside an enigma; but perhaps there is a key. That key is Russian national interest.”
A riddle, wrapped in a mystery, inside an enigma.
I don’t know about you, but that reminds me of Instagram!
Did you know that Instagram is currently one of, if not the, fastest growing social network? In March of 2014 they reported 200 million active monthly users, and by December they were reporting 300 million. After another 9 months, they’d grown by 100 million once more, and then again. Today, the network sports over 800 million active monthly users, and counting.
And yet, from a business and marketing perspective, I know I’m not the only one at a loss as to how to leverage this beast of a network.
What do I share? How do I do it? How do I make my time spent on Instagram valuable for my business?
Those are pertinent questions, and now we have a resource to assist us.
My dear friend and colleague, Jenn Herman, the foremost expert and blogger on Instagram, has given us a tremendous resource!
Full Title: Instagram For Business for dummies
Authors: Jenn Herman with Eric Butow, Crey Walker
Available Formats: Kindle ($13.00), Paperback ($16.37)
Reading Time (according to readinglength.com): 6 hours, 20 minutes
Who Is This Book For?
The short answer is that this book is for any business that wants to use Instagram professionally.
The long answer is that Jenn Herman and co. do an outstanding job of walking you through basic setup instructions, all the way through to advanced techniques like the use of Stories, Advertising and Contests. Which means that whether you’ve never opened Instagram in your life, or if you’ve been using the platform for years, this book can help you.
And that’s consistent with what Jenn offered when I asked her this question:
“The book is mostly for beginners to Instagram and/or Instagram…