What is Conversation Research?

Author: Shannon Abram / Source: The Community Roundtable Recently, Jason Falls, the Co-Founder of the Conversation Research Institute (CR

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jason falls

Recently, Jason Falls, the Co-Founder of the Conversation Research Institute (CRI) joined members of TheCR Network for an exploration of conversation research. With years of experience in social technology, both on the agency side and brand side Jason developed the concept of conversation research. Even though people may think that this is a new concept, Jason believes community management professionals will be familiar with the premise of his work. He’s simply put a new label on it.

Based on the great discussion inside the…

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