When Is the Best Time to Post on Instagram?

When Is the Best Time to Post on Instagram?

With the amount of time and energy spent creating and implementing our social strategies, it’s easy to wonder if our hard work goes unnoticed simply because our content isn’t posted at the right time, or through the right channel, or on the right day.In this four-part blog series, we take a look at data from various social networks to determine whether or not the amount of posts, and the times and days we post, actually matter in our overall social strategy so that we reach our target audience with messages that resonate. Users also can now reply to Instagram stories with videos and photos—including those precious selfies and boomerangs. This could mean that interactions with followers could produce user-generated marketing content simply through photo and video responses from users. As Instagram continues to mature into one of social’s most-used networks, now with more than 800 million monthly active users, it becomes ever-important for brands to identify the best days and times to post so that their target audiences engage, and continue to stay engaged, with their brand. The best data to rely on when determining peak days and times to post on Instagram, is first-hand data you’ve either collected manually or by using social analytics solutions. These general trends may not align with when your audience is engaged with your brand on Instagram. When you collect your own social data, start by aligning your posts with these general guidelines and adjust your schedule accordingly, based on the level of engagement generated during various times of the day. Generally, the more posts a brand shares on Instagram, the more engagement the brand will receive. This is also not a “one and done” process: continue to test different times and days to post on Instagram, and look for trends in how your audience engages with your brand.

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When Is the Best Time to Post on Instagram?
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With the amount of time and energy spent creating and implementing our social strategies, it’s easy to wonder if our hard work goes unnoticed simply because our content isn’t posted at the right time, or through the right channel, or on the right day.In this four-part blog series, we take a look at data from various social networks to determine whether or not the amount of posts, and the times and days we post, actually matter in our overall social strategy so that we reach our target audience with messages that resonate.

Instagram, as a highly visual network, is quickly gaining the attention of businesses trying to boost engagement on social. By now, marketers already know the value of photo and video in their social marketing strategies, and Instagram provides the perfect platform for you to share a variety of photo or video content and interact with your audience in new ways.

Instagram recently introduced polls in Instagram stories, allowing you to ask questions and see results of friends and followers as they vote. For marketers, this opens up a whole new platform to gain better insight into customer needs, gather feedback on products and services, and increase engagement between your brand and its followers on social.

Instagram Poll
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Users also can now reply to Instagram stories with videos and photos—including those precious selfies and boomerangs. Replies are sent directly to user inboxes and with a simple tap, can view responses from their friends. Visual conversations are common now among social networks. This could mean that interactions with followers could produce user-generated marketing content simply through photo and video responses from users.

Instagram Direct Messages
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As Instagram continues to mature into one of social’s most-used networks, now with more than 800 million monthly active users, it becomes ever-important for brands to identify the best days and times to post so that their target audiences engage, and continue to stay engaged, with their brand.

Here’s what the data tells us are the best days and times to post on Instagram.

Best Days to Post

Best Times to Post on Instagram
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CoSchedule and TruConversion claim that posts published on Monday, Wednesday, and Thursday see the highest levels of engagement. Avoid posting on Sundays, as this day experiences low levels of engagement. Be sure to save your best Instagram posts for the weekdays—specifically Monday and Thursday.

Keep in mind that these days and times are based off of general trends. In order to establish the best days and times for your brand, you may need to collect and analyze data that are…

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