Why McDonald’s is jumping on the live game show craze

Why McDonald’s is jumping on the live game show craze

OAK BROOK, IL: As McDonald’s gears up to host a game show on Facebook Live on Wednesday, its communications team is more than aware of the risks. "All you have to do is type into Google ‘TV show bloopers,’ and you know what we are concerned about," said Jano Cabrera, SVP of corporate relations at McDonald's. "That’s the reality of it. We want this to feel genuine, authentic, and fun." The fast-food brand is vying to get the attention of young consumers by streaming the show, called 1-2-3 That’s a Meal!, to promote its $1 $2 $3 Dollar Menu. Actor Alfonso Ribeiro, best known for the role of Carlton on The Fresh Prince of Bel-Air, and game show personality Wink Martindale will host the show, which is set to stream at 6 p.m. EST on January 10 on McDonald’s Facebook page. Pre-selected participants will appear on the show, but others can play along by commenting on social media for a chance to win a $123 Arch Card. "We are trying to foster a live conversation where people can see a game show, participate via the chat, and send in questions in that way," said Cabrera. McDonald’s began planning the campaign with its longtime PR partner, Golin, in October. It came up with the idea for a live game show because it wants to surprise young consumers to get their attention and cut through the clutter.

5 Fresh Digital Media Trends to Watch
‘It’s just a casserole with a lid!’ Twitter users share snaps of the WORST pies they’ve ever had – as purists mock restaurant trend of serving stews with a pastry topping
Technology and Small Biz: Greeley small business owners discuss advantages, challenges when adapting to social media trends
(Image via McDonald's YouTube account).
(Image via McDonald’s YouTube account).

OAK BROOK, IL: As McDonald’s gears up to host a game show on Facebook Live on Wednesday, its communications team is more than aware of the risks.

“All you have to do is type into Google ‘TV show bloopers,’ and you know what we are concerned about,” said Jano Cabrera, SVP of corporate relations at McDonald’s. “That’s the reality of it. If you’re going to do this, you have to go all in. We want this to feel genuine, authentic, and fun.”

The fast-food brand is vying to get the attention of young consumers by streaming the show, called 1-2-3 That’s a Meal!, to promote its $1 $2 $3 Dollar Menu. Actor Alfonso Ribeiro, best known for the role of Carlton on The Fresh Prince of Bel-Air, and…

Pin It on Pinterest

Shares
Share This