"The shift we have seen in the market is two-fold," explains Colin Szopa, Co-Founder and CEO of the Los-Angeles-based startup Plankk, a new streaming service gives anyone access to on-the-go workouts with the world’s most elite fitness trainers from any screen. Thus, Plankk Studio was born and now helps its community of users actually attend a boutique-quality class led by his or her favorite creators, live or on-demand, from the comfort of their home, thereby eliminating the need for the rush and dash to make a class. This is about taking fitness and one's own pace and customizing time of day to do so. Primarily, the company's business model rests in connecting fitness influencers with their audiences. From Fitness to Wellness, There's An App For That Now However, Moaz Hamid, Managing Director for REME, a mobile app that provides mindful health & wellness services and education, gives additional insight into the growing trend in this particular category of apps. Now, with our devices and the 'on-the-go' culture we live in, work comes home with us so we are much more connected than ever before." Thus REME was created in order to have wellness experts come to the client. "Many service-oriented, on-demand apps are just that: service-oriented," explains Hamid. Are they accessible to the community? "We see a lot of future opportunities which include bringing more exclusive media partnerships onto Plankk Studio, as well as continuously adding more of our influencer partners to the app as well, " says Szopa.
The pace and challenges of life seem to move at more and more frenetic speed each week so we seem to turn more to mobile apps to help us do everything from ordering food to hiring a car to finding a housekeeper for the day all in a flash. But a new strain of apps seems to reflect a more nurturing aspect that many are seeking in their rather than that of simple utility, and they are growing in popularity.
Call it, perhaps, a by-product of the “slow movement” – a collective of thought that encourages a more smell-the-roses or more mindful approach to life. While not too many years ago, the trend of beauty expert/blow-out on-demand apps was the big narrative, now we are starting to see more movement toward a new crop of wellness and fitness apps that are steadily gaining traction. It’s well-timed play for these ventures within a culture that is desperately seeking new ways to balance life but still using technology to do so.
“The shift we have seen in the market is two-fold,” explains Colin Szopa, Co-Founder and CEO of the Los-Angeles-based startup Plankk, a new streaming service gives anyone access to on-the-go workouts with the world’s most elite fitness trainers from any screen. “First, people are consistently becoming more and more health conscious and prioritizing it in their life. Secondly, people are moving towards efficiency in their lives.”
Szopa says that the explosion in the popularity of boutique group fitness brands such as Soul Cycle, Barry’s Boot Camp and others made fitness fun again. “But not everyone has two hours a day to attend a class when you factor in the door to door time,” he adds. Thus, Plankk Studio was born and now helps its community of users actually attend a boutique-quality class led by his or her favorite creators, live or on-demand, from the comfort of their home, thereby eliminating the need for the rush and dash to make a class.
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This is about taking fitness and one’s own pace and customizing time of day to do so. The app offers over 1,000 live and on-demand workout videos from the fitness world’s biggest influencers. But this is no one-way-only scenario. Users can also interact with their favorite trainers by asking questions, sharing their progress and more.
But the real draw of this app may be in how it has also connected with another key cultural narrative in addition to that of a slow-go, and that is democratization. Plankk Studio gives anyone access to some of the world’s most-recognized trainers that have traditionally only been available to those with the budget to do so. The company has quietly spent the past couple years building customized apps for elite trainers, helping them scale their businesses and monetize their audiences. Through Plankk’s influencer partnerships, the company says that it currently reaches 110 million people worldwide on social media.
Part of the secret sauce lies in the app’s tech backend. “Plankk Studio uses class category tagging to highlight on-demand classes to users based on their viewing behavior. Each on-demand class also has ‘suggested classes’ where user data helps determine what…