The role involves overseeing a client’s digital marketing campaigns, ensuring alignment with their business objectives and maximizing return on investment. Responsibilities typically include strategy development, campaign execution, performance analysis, and client communication. For instance, a professional in this position might design a social media campaign, manage its budget and timeline, and report on its effectiveness to the client.
This function is crucial for businesses lacking in-house expertise or seeking specialized skills to improve their digital presence. The benefits extend to enhanced brand visibility, targeted customer engagement, and measurable campaign outcomes. Historically, this type of oversight evolved from traditional advertising account management, adapting to the increasingly complex and data-driven digital landscape.