The phrase signifies a person’s instant have to find a selected frozen dessert institution, Kathy’s Frozen Custard, inside their proximity. It represents a search question pushed by a need for fast gratification and entry to a specific services or products provided by that enterprise.
This sort of geographically-focused search displays the rising significance of native companies in client habits. The power to shortly discover and entry desired items and providers in a single’s instant space enhances comfort and drives patronage. The historic pattern in direction of customized and localized search experiences has additional amplified the importance of those location-based inquiries.