Business-to-consumer (B2C) services encompass a wide array of offerings provided directly to individual consumers rather than other businesses. These services cater to personal needs, wants, and convenience, spanning sectors like retail, finance, healthcare, entertainment, and transportation. Examples include streaming subscriptions, banking services, restaurant dining, and personal care services.
The magnitude and influence of these service-oriented organizations are significant contributors to the global economy. They drive consumer spending, create substantial employment opportunities, and often set trends in innovation and customer experience. Their historical development reflects evolving consumer preferences and technological advancements, from traditional brick-and-mortar establishments to the modern digital landscape.
