The term refers to a material purported to be a high-quality leather used in the interior of Chrysler vehicles during the 1970s and 1980s. While the name suggests an exotic origin, potentially linking it to the ancient city of Corinth, Greece, the reality is significantly different. The material was actually manufactured by the Radel Leather Company, a supplier based in Newark, New Jersey. The phrase was a marketing invention, intended to evoke a sense of luxury and sophistication in the minds of consumers.
The appeal of this “leather” stemmed not just from its perceived quality, but also from the skillful marketing campaign that accompanied it. Actor Ricardo Montalbn, known for his role in the television series “Fantasy Island,” served as the spokesperson. His charismatic delivery and association with luxury helped solidify the impression of a premium product. The term’s impact lay in its ability to influence consumer perceptions and drive sales, demonstrating the power of branding in the automotive industry. It created a memorable and aspirational image, even if the reality of the material’s origin was less glamorous.
