The Partner field in PayPal Payflow Pro is designed to identify the reseller or partner who referred the merchant to PayPal. It’s typically a string of characters representing the partner’s ID within the PayPal system. For example, if a company named “Acme Solutions” refers a merchant, and Acme’s partner ID in Payflow is “AcmePay,” then “AcmePay” would be the appropriate value for this field during transaction processing.
Specifying the correct partner facilitates accurate reporting and tracking of merchant referrals. This allows PayPal and its partners to monitor sales performance, calculate commissions, and analyze the effectiveness of different referral programs. Historically, this functionality has enabled the expansion of PayPal’s reach through strategic partnerships, promoting mutual growth and providing a standardized method for compensating referral efforts.