An entity providing outsourced sales services for multiple businesses defines a specific type of sales operation. These organizations operate autonomously, contracting with various companies to market and sell their products or services. As an example, a company manufacturing software might contract with this kind of business to expand its market reach without building its own in-house sales team.
This model offers several advantages, including reduced overhead costs for client companies and access to a pre-existing sales infrastructure and network. The utilization of such entities provides flexibility, allowing businesses to scale their sales efforts up or down as needed. Historically, these types of firms emerged as businesses sought efficient alternatives to direct sales forces, particularly for expanding into new markets or launching new products.
